GrowthBooks

Stage 1 · Test

Demand Reality Operators

Run operators to generate missing demand evidence, then fix the weakest failure type.

Identify Your Failure Type

  • • ICP does not self-recognise
  • • Problem is not urgent
  • • Demand depends on founder
  • • No cold recognition

Your Progress

  • ICP Self-Recognition Operator
  • Trigger Event Validation Operator
  • Urgency Proof Operator
  • Founder-Independence Operator
  • Cold Recognition Operator

Your Goal: Generate evidence that demand exists without founder effort or persuasion.

How missing evidence is generated

If required evidence is missing, GrowthBooks uses controlled operators to generate it.

Operators generate evidence. They do not decide fit.

ICP Self-Recognition Operator

Tests whether buyers recognise themselves as the target customer without explanation, education, or reframing.

Opens in ChatGPT · Returns here for evaluation

Run operator

Trigger Event Validation Operator

Validates whether real, recent events cause buyers to actively seek a solution rather than passively accumulate interest.

Opens in ChatGPT · Returns here for evaluation

Run operator

Urgency Proof Operator

Determines whether buyers acted immediately because delaying carried real consequences and trade-offs.

Opens in ChatGPT · Returns here for evaluation

Run operator

Founder-Independence Operator

Tests whether market demand persists when the founder is completely removed from demand generation.

Opens in ChatGPT · Returns here for evaluation

Run operator

Cold Recognition Operator

Tests whether cold buyers immediately recognise the problem from minimal exposure, without explanation or persuasion.

Opens in ChatGPT · Returns here for evaluation

Run operator

What Your Results Mean

  • Mostly fail: Fix Demand Reality before moving forward.
  • Mixed: Improve the weakest failure type first.
  • Mostly pass: Move to Build and remove remaining constraints.

Next in flow

Fix what's broken → Build your Demand System