Demand Reality Operators
Generate the evidence needed to prove demand without persuasion.
If this is true, you don’t have demand reality
- ICP does not self-recognise
- Problem is not urgent
- Demand depends on founder
- No cold recognition
What good looks like
Target outcome
- Generate evidence that demand exists without founder effort or persuasion.
- Mostly fail: Fix Demand Reality before moving forward.
- Mixed: Improve the weakest failure type first.
- Mostly pass: Move to Build and remove remaining constraints.
Operators
ICP Self-Recognition Operator
Tests whether buyers recognise themselves as the target customer without explanation, education, or reframing.
Run operatorTrigger Event Validation Operator
Validates whether real, recent events cause buyers to actively seek a solution rather than passively accumulate interest.
Run operatorUrgency Proof Operator
Determines whether buyers acted immediately because delaying carried real consequences and trade-offs.
Run operatorFounder-Independence Operator
Tests whether market demand persists when the founder is completely removed from demand generation.
Run operatorCold Recognition Operator
Tests whether cold buyers immediately recognise the problem from minimal exposure, without explanation or persuasion.
Run operator