Demand Reality
Evaluates whether real, observable market demand exists — before outbound effort, persuasion, or founder-led selling.
Evaluators apply strict evidence definitions.
Evidence that does not meet the definitions scores zero.
Typical flow
- 1Evaluate
- 2Identify missing evidence
- 3Generate evidence via operators
- 4Re-evaluate
Evaluation scope
Whether a specific ICP recognises itself
Give growth advice
Whether the problem is urgent and triggered
Suggest channels or tactics
Whether interest appears without persuasion
Improve positioning
Whether demand exists beyond founder networks
Help you "pass"
| This evaluator decides | This evaluator does not do |
|---|---|
| Whether a specific ICP recognises itself | Give growth advice |
| Whether the problem is urgent and triggered | Suggest channels or tactics |
| Whether interest appears without persuasion | Improve positioning |
| Whether demand exists beyond founder networks | Help you "pass" |
Evidence requirements
- Evidence must come from real users
- Behaviour outweighs opinion
- Preference outweighs enthusiasm
- Willingness to pay outweighs intent
- Missing evidence scores zero
How missing evidence is generated
If required evidence is missing, GrowthBooks uses controlled operators to generate it.
Operators generate evidence. They do not decide fit.
ICP Self-Recognition Operator
Tests whether buyers recognise themselves as the target customer without explanation, education, or reframing.
Opens in ChatGPT · Returns here for evaluation
Run operatorTrigger Event Validation Operator
Validates whether real, recent events cause buyers to actively seek a solution rather than passively accumulate interest.
Opens in ChatGPT · Returns here for evaluation
Run operatorUrgency Proof Operator
Determines whether buyers acted immediately because delaying carried real consequences and trade-offs.
Opens in ChatGPT · Returns here for evaluation
Run operatorFounder-Independence Operator
Tests whether market demand persists when the founder is completely removed from demand generation.
Opens in ChatGPT · Returns here for evaluation
Run operatorCold Recognition Operator
Tests whether cold buyers immediately recognise the problem from minimal exposure, without explanation or persuasion.
Opens in ChatGPT · Returns here for evaluation
Run operatorNext in flow
Continue to Stage 1 Test flow →Evaluator contract: This evaluator applies definitions strictly. Disputes do not change scoring.