GrowthBooks

Demand Reality

Do buyers want this without being pushed?

Run evaluation

Takes 3–5 minutes • No signup required

Most teams think they have demand. They don’t.

If this is true, you don’t have demand

  • Buyers need education to recognise the problem
  • Urgency appears only after sales pressure
  • Demand disappears without the founder

What good looks like

What good looks like
  • Buyers recognise the problem fast
  • Real events force action now
  • Interest appears before persuasion
  • Demand holds outside the founder network
View evidence

What this tests

  • Buyers recognise the problem fast
  • Real events create urgency
  • Interest appears before persuasion
  • Demand holds beyond founder reach

Evidence rules

Conditional signals
  • Evidence must come from real users
  • Behaviour outweighs opinion
  • Preference outweighs enthusiasm
  • Willingness to pay outweighs intent
View evidence

Operators

ICP Self-Recognition Operator

Test whether buyers recognise themselves without explanation.

Run operator
Trigger Event Validation Operator

Test whether real events make the problem urgent now.

Run operator
Urgency Proof Operator

Test whether delay carries real consequence.

Run operator
Founder-Independence Operator

Test whether demand persists without founder presence.

Run operator
Cold Recognition Operator

Test whether cold buyers recognise the problem immediately.

Run operator