What counts as evidence—and what doesn’t

Use strict rules so every evaluator scores proof the same way.

Core rules

Behaviour > opinion
Signals > vanity metrics
Payment > intent
Missing evidence = zero

What counts

Externally verifiable behaviour
Inbound responses
Pipeline progression
Contracts and payments

What does not count

Plans
Opinions
Slides
Internal assumptions

How this is applied

Demand Reality — 42 / 100 — Weak

Problem recognition is not instant
Pull depends on active persuasion
Founder reach is inflating signal

Next step: Test demand without explanation first.

Conversion Clarity — 63 / 100 — Conditional

Value lands unevenly across assets
Proof is present but not decisive
Stalls repeat in the same stage

Next step: Tighten clarity before increasing volume.

Revenue Engine — 78 / 100 — Strong

Pricing holds more often than not
Deal flow is becoming predictable
Founder involvement is narrowing

Next step: Lock process consistency before scaling.