GrowthBooks

Revenue Engine

Test whether revenue repeats without bespoke deals or founder rescue.

Run evaluation

Takes 3–5 minutes • No signup required

If this is true, you don’t have a revenue engine

  • Pricing only works with discounts
  • Every deal needs a different path
  • The founder still has to close

What good looks like

What good looks like
  • Buyers accept stated pricing
  • Deal length is explainable
  • The same process repeats
  • Revenue holds without founder rescue
View evidence

What this tests

  • Pricing holds without rescue
  • Sales cycles are predictable
  • The process repeats across deals
  • Deals close without the founder

Evidence rules

Conditional signals
  • Evidence must come from real users
  • Behaviour outweighs opinion
  • Preference outweighs enthusiasm
  • Willingness to pay outweighs intent
View evidence

Operators

Pricing Acceptance Operator

Test whether buyers accept your price without concessions.

Run operator
Sales Cycle Predictability Operator

Test whether cycle length is stable by deal type.

Run operator
Deal Path Separation Operator

Test whether fast and complex deals follow clear paths.

Run operator
Founder Closure Dependency Operator

Test whether deals close without founder involvement.

Run operator
Process Repeatability Operator

Test whether the same revenue motion repeats.

Run operator