Revenue Engine
Evaluates whether revenue is accepted at stated pricing, converts efficiently, repeats without bespoke effort, and operates independently of the founder.
Evaluators apply strict evidence definitions.
Evidence that does not meet the definitions scores zero.
Typical flow
- 1Evaluate
- 2Identify missing evidence
- 3Generate evidence via operators
- 4Re-evaluate
Evaluation scope
Whether pricing is accepted without discount
Suggest pricing strategies
Whether sales cycles are predictable
Improve sales process
Whether process is repeatable
Train sales teams
Whether deals close without founder
Help you "pass"
| This evaluator decides | This evaluator does not do |
|---|---|
| Whether pricing is accepted without discount | Suggest pricing strategies |
| Whether sales cycles are predictable | Improve sales process |
| Whether process is repeatable | Train sales teams |
| Whether deals close without founder | Help you "pass" |
Evidence requirements
- Evidence must come from real users
- Behaviour outweighs opinion
- Preference outweighs enthusiasm
- Willingness to pay outweighs intent
- Missing evidence scores zero
How missing evidence is generated
If required evidence is missing, GrowthBooks uses controlled operators to generate it.
Operators generate evidence. They do not decide fit.
Pricing Acceptance Operator
Tests whether buyers accept stated pricing without discounting, negotiation, or bespoke terms.
Opens in ChatGPT · Returns here for evaluation
Run operatorSales Cycle Predictability Operator
Tests whether sales cycle length is predictable and explainable by deal type rather than randomness.
Opens in ChatGPT · Returns here for evaluation
Run operatorDeal Path Separation Operator
Tests whether fast and complex deals follow distinct paths or collapse into a single inefficient motion.
Opens in ChatGPT · Returns here for evaluation
Run operatorFounder Closure Dependency Operator
Tests whether deals can close without founder involvement at the point of commitment.
Opens in ChatGPT · Returns here for evaluation
Run operatorProcess Repeatability Operator
Tests whether the same revenue process repeats across deals or relies on bespoke effort.
Opens in ChatGPT · Returns here for evaluation
Run operatorNext in flow
Continue to Stage 3 Test flow →Evaluator contract: This evaluator applies definitions strictly. Disputes do not change scoring.