What does the GTM Health Report do?

The GTM Health Report synthesizes demand, conversion, and revenue diagnostics to identify which structural blocker is distorting the rest of the system.

Why does GrowthBooks evaluate stages in sequence?

GrowthBooks evaluates demand before conversion and conversion before revenue because downstream signals can look healthier than they are when an upstream layer is broken.

Does the report change evaluator scores?

No. The report interprets existing deterministic evaluator outputs and highlights the first blocker that should be fixed.

GTM Health Report

Find the constraint actually limiting your growth

Generate report

You don’t have a GTM system if

Demand is weak -> downstream metrics are noise
Conversion is weak -> revenue stays inconsistent
One stage is missing -> you cannot diagnose the system

Run this after:

Demand Reality complete
Conversion Clarity complete
Revenue Engine complete

Methodology

Report doctrine

How blocker prioritisation works

The report explains how GrowthBooks reads the system as a dependency chain without changing the underlying evaluator logic.

One broken stage can create misleading strength in the layers above it.
The report isolates the first structural break before recommending tactics.
Evidence quality determines confidence in the blocker being named.
Operational growth signals are evaluated before recommendations are generated.

What you get

The stage limiting growth
The break creating downstream noise
The first fix that matters
Whether the system can scale