GrowthBooks Strategy Playbook

Each GrowthBooks strategy playbook is crafted to provide thorough, end-to-end growth guidance specifically tailored for a B2B business. It surpasses generic advice by offering actionable, step-by-step instructions and tools that are uniquely designed for a company’s industry, target market, and customer profiles.

Key Components of a GrowthBooks Strategy Playbook:

Full Funnel Growth Marketing Strategy

• A tailored growth strategy that encompasses the entire marketing funnel: awareness, interest, consideration, decision, and retention.

• Specific recommendations customized to the business’s unique value proposition, competitive positioning, and current growth stage.

• Integration of organic, paid, social, email, referral, and partnership channels to maximize lead generation and conversion potential.

Strategy and Tactics for Each Stage of the Funnel

Each stage of the funnel includes tailored tactics, workflows, and KPIs designed for maximum impact:

• Awareness Stage: Strategies for driving top-of-funnel traffic, including SEO, thought leadership, social media outreach, and targeted ads.

• Interest Stage: Retargeting, lead magnets, and webinars designed to spark further engagement.

• Consideration Stage: Customized content (case studies, product demos, comparison sheets) that addresses objections and builds trust.

• Decision Stage: Optimized landing pages, pricing strategies, free trials, or consultations to enhance conversion.

• Retention and Upsell Stage: Customer success workflows, feedback loops, and cross-sell/upsell tactics to increase lifetime value.

• Deliverables: Checklists, templates, and timelines for implementing and tracking strategies.

Ideal Customer Profiles (ICPs)

Comprehensive profiles based on actual market data and segmentation. Ideal Customer Profiles (ICPs) encompass attributes such as company size, revenue, industry, pain points, decision-making roles, and buying triggers. Identification of high-priority segments that provide the best ROI enables marketing teams to allocate resources efficiently. This includes negative personas to prevent budget waste on low-value leads.

Messaging Framework

Clear and concise messaging is crafted to resonate with target audiences at every stage of the funnel. The core components of the messaging framework include: value proposition statements for each Ideal Customer Profile (ICP), differentiators and key benefits that address customer pain points, tone of voice guidelines to ensure consistent communication across all channels, and objection-handling scripts for sales enablement. It also features sample ad copy, landing page messaging, and email templates.

TAM, SAM, SOM Analysis

A thorough market size assessment utilizing Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) metrics. This analysis is tailored to assist marketing directors in prioritizing high-impact markets and segments.

• TAM analysis: Understanding the overall industry demand.

• SAM analysis: Focusing on the addressable market within the company’s geographical or product scope.

• SOM analysis: Estimating the realistic market share the company can capture within 12-24 months.

• Deliverables: Visual market breakdowns and prioritization heatmaps to direct attention toward the most profitable segments.

KPI and Performance Dashboards

• Built-in tracking templates measure key performance metrics such as lead volume, cost per lead, MQL conversions, CAC, and LTV. Dashboards provide real-time updates to inform optimization decisions.

This comprehensive product offering ensures that marketing directors can concentrate on execution and optimization rather than experimentation—making it perfect for B2B teams with small budgets and limited resources.