Frequently asked questions

Newsletter Signup

Q: What do I get when I subscribe to the GrowthBooks newsletter?

A: You will receive a monthly, no-fluff email filled with insights covering the entire B2B funnel. This includes real-world marketing examples, proven frameworks like our EACH model (Educate, Attract, Convert, Hold), and effective tools you can use immediately.

Q: Is the newsletter truly free?
A: Yes — it's 100% free. No paywalls, no hidden fees- just high-signal strategies and tools for modern B2B marketers.

Q: What kind of topics are covered?
A: We analyze what’s effective in email, inbound, paid media, sales enablement, and more, always focusing on fast, measurable growth.

Q: Who writes the newsletter?
A: It is written by Mike Parsons, a global growth strategist with over 20 years of experience in scaling startups and advising billion-dollar brands.

Free B2B Marketing Scan & Full-Funnel Scorecard

Q: What is the Free B2B Marketing Scan?
A: It’s a quick, powerful audit that benchmarks your performance across the entire marketing funnel. You’ll see precisely how you’re performing in Educate, Attract, Convert, and Hook — and where the greatest growth opportunities lie.

Q: What do I get with the scorecard?
A: Short and sweet:
• A personalized full-funnel scorecard
• Actionable insights for each stage of your funnel
• One immediate growth sprint you can implement

Q: What does the scan evaluate?

A: The full marketing funnel:
1. Educate – Are you recognized as a trusted expert?
2. Attract – Are you visible to the appropriate audience?
3. Convert – Is your website designed to close?
4. Hook – Are you converting buyers into loyal fans?

Q: Is it really free? What’s the catch?
A: Completely free. No forms. No pressure. No fluff. Just smart insights and a clear path forward.

GrowthBooks Strategy Playbook

Q: What is the GrowthBooks Strategy Playbook?

A: It’s a custom-built, 40+ page strategy document tailored to your business. Inside, you’ll find a full-funnel marketing plan, ideal customer profiles, tactical guides, messaging frameworks, KPIs, and execution-ready tools — all delivered in just 48 hours.

Q: Who is it for?

A: The playbook is designed for B2B Marketing Directors, Managers, and CMOs who want to refine their strategy, align their teams, and accelerate revenue. Whether you’re leading a startup or scaling an established team, this playbook provides the clarity needed to grow smarter.

Q: What’s included in the playbook?

A: Everything you need to start growing your marketing:
• Full Funnel Strategy: Awareness to retention
• Ideal Customer Profiles and negative personas
• Messaging Frameworks: Positioning, tone, objections
• TAM/SAM/SOM market sizing
• Execution Templates: Timelines, KPIs, dashboards

Q: What’s the turnaround time?
A: Your custom playbook is delivered 48 hours after receiving your brief.

Q: How much does it cost?
A: AU$2,499 — a one-time investment for a battle-tested growth blueprint you can use immediately.

Q: How is this different from hiring a marketing agency?
A: It’s faster, sharper, and more affordable. No retainers. No fluff. Just a clear roadmap you can own, execute, and scale with your existing team.

More questions?

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