About GrowthBooks

Smarter B2B Growth, Without the Guesswork

Marketing leaders at high-growth B2B companies face a constant challenge: scaling lead generation and conversions with limited time, resources, and budget. Traditional agencies are slow and expensive, and generic advice leads to wasted effort.

GrowthBooks changes the equation.

We deliver custom, data-driven Growth Marketing Playbooks in just 48 hours—giving companies a clear, actionable strategy tailored to their industry, market, and goals. No fluff. No wasted budget. Just honest, tested strategies designed to drive results.

Why GrowthBooks?

Precision Over Guesswork – Every GrowthBook is built on real market insights, not one-size-fits-all tactics.
Full-Funnel Strategy – We cover awareness, lead generation, conversion, and retention in a structured, scalable way.
Fast Execution – While agencies take months, we deliver a complete growth strategy in 48 hours.
High Impact, Low Cost – At $2,500, GrowthBooks provides the expertise of top-tier consultants at a fraction of the cost.

Who We Help

We work with B2B companies ready to scale smarter—from SaaS and cloud solutions to AI, fintech, and enterprise services. Our strategies are designed for teams that need to move fast, maximize ROI, and eliminate uncertainty.

The Founder’s Story

GrowthBooks was founded by Mike Parsons, an entrepreneur, strategist, and leadership advisor with a career defined by bold moves and big ideas.

After dropping out of university just seven weeks into his studies, Mike set out to build a career on his own terms. He founded Australia’s first internet radio station, lived in Europe and the USA, set a Guinness World Record, sold his startup, and took a company public.

As the Founder and CEO of Apollo Advisors, Mike has transformed leadership development with a practical, results-driven approach. Apollo Advisors provides personalized one-on-one sessions that help CEOs navigate complex business challenges. To further support founders and executives, he created ApolloSkills, a free and open learning app designed to accelerate business problem-solving.

Throughout his career, Mike has been globally recognized, winning prestigious awards such as the Deloitte Fast 50, Inc. 5000, D&AD Pencils, Cannes Lions, Effies, and even a TED Award. His work has been featured on CNN and in the Financial Times, highlighting his impact in business and innovation.

His passion for learning and growth is evident in the Moonshots Podcast, where he dissects the success secrets of world-class entrepreneurs, thinkers, and industry leaders.

With GrowthBooks, Mike applies his decades of experience in scaling businesses and building winning strategies to help B2B companies achieve fast, predictable growth—without the overhead of traditional consulting.

Company Details

GrowthBooks by Apollo Advisors
ABN 34 346 108 139
Floor 11, 68 Alfred Street
Milsons Point, NSW, 2061
Australia

The Future of Marketing Moves at the Speed

The old way? Hire a slow, expensive agency.

The new way? Obtain a battle-ready marketing strategy in just 48 hours. Your next big breakthrough starts now.

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