Terms

GrowthBooks is the product name used by Apollo Advisors, ABN 34 346 108 139. The business contact address shown for Apollo Advisors is International Tower 3, Level 17, 300 Barangaroo Ave, Barangaroo NSW 2000, Australia. In these Terms, Apollo Advisors and GrowthBooks are referred to as we, us, or our.

These Terms apply to the public GrowthBooks website, free first-pass reviews, accounts, workspaces, paid subscriptions, lifetime access, and the four configured Book product lenses. They should be read with our Privacy Policy. Questions and notices may be sent to info@b2bgrowthbooks.com.

The following terms have the following meaning in these Terms.

• GrowthBooks means the landing-page diagnostic service and the shared B2B Books platform made available through b2bgrowthbooks.com.
• Books means the four product lenses configured in the platform: GrowthBooks, ProductBooks, PeopleBooks, and ProfitBooks.
• Customer means the person or business that creates a workspace, submits a page, uses a free review, or buys a plan. User means a person who accesses the service through a Customer account or workspace.
• Authorised User means a User whom the Customer has authorised to access its workspace or use the service for the Customer's work. Workspace means a personal or Clerk organisation workspace in which pages, reviews, client accounts, reports, settings, and plan access are held.
• Submitted Page means the public URL provided by the Customer and the public destination returned after the service validates permitted redirects. Page Evidence means the bounded extracts, metadata, hashes, and optional image captured for a review. Review means one diagnostic run. Report means the findings, score, recommendations, evidence summary, and any requested rewrite draft produced for a Review.
• Plan means a free, One Book, All Books, or lifetime access offering shown by the service or at checkout. Subscription means a recurring monthly or annual Plan accepted through Stripe. Lifetime access means the one-time All Books access offering shown at checkout; it is not a recurring Subscription.

The Books are separate product lenses within one platform foundation. GrowthBooks focuses on landing and conversion pages; ProductBooks focuses on help or support pages; PeopleBooks focuses on role or careers pages; and ProfitBooks focuses on pricing or plan-comparison pages. Each lens can have different diagnostic criteria, evidence, recommendations, and report emphasis.

The Books share the account and workspace foundation. A One Book Plan is scoped to the selected Book. An All Books Plan provides access across the configured Books, subject to the limits shown at checkout and in the billing area. A product domain, page, feature, or diagnostic is only available when it is enabled in the current configuration; these Terms do not promise that every future or separately branded feature has launched.

The same Terms and Privacy Policy govern use of the Books unless we expressly publish or agree to product-specific terms. A product-specific term, signed order, or data-processing agreement applies only when it actually exists and applies to the Customer.

You must accept these Terms and the Privacy Policy at the acceptance step before submitting a first review, and again at paid checkout when the checkout flow asks you to do so. If you do not accept them, do not submit a review, create a paid Subscription, or use a paid feature. Public browsing of the website does not by itself create a paid Subscription.

A paid contract is formed when you accept the applicable checkout terms, Stripe accepts the payment or Subscription setup, and we make the selected Plan available. The checkout summary, price, interval, and Plan selected are part of that contract. A free first-pass review is a limited service, not a promise of continuing free access.

If a signed or negotiated order applies to a paid service and conflicts with these Terms, the order controls only to the extent of the conflict. Otherwise, these Terms govern the service and the Privacy Policy governs our handling of personal information. The checkout summary, price, interval, and selected Plan also form part of the applicable paid contract.

You must provide accurate information and keep your sign-in methods secure. Do not share credentials outside the authorised people for whom the account or workspace is intended. Tell us promptly at info@b2bgrowthbooks.com if you believe an account, workspace, invitation, or credential has been compromised.

Workspace owners and administrators can manage the workspace settings, invitations, billing permissions, brand details, and other controls that the current product makes available to their role. Members may use workspace resources within their permissions and Plan limits. Invitations are for people the Customer has authorised; the Customer is responsible for activity carried out through its account, workspace, and Authorised Users.

Removing a User from an organisation removes that User's access, but does not transfer or delete the workspace's Pages, Reviews, Reports, client accounts, or billing records. The workspace owner or organisation controls those records subject to the Plan, these Terms, and the Privacy Policy. We do not promise domain control, SSO, or administrator features that the product does not provide.

The Customer retains its rights in Submitted Pages, page content, client names and workspace information, captured Customer-owned evidence, brands, marketing materials, client strategy, and other business materials it provides or makes available. These Terms do not transfer ownership of those materials to GrowthBooks.

The Customer grants us a limited, non-exclusive, worldwide, royalty-free licence for the duration reasonably needed to operate the service to access the Submitted Page, capture relevant Page Evidence, process that evidence, create and store the requested Review, display the Review in the relevant Workspace, produce and deliver Reports, secure the service, and provide support. We may allow our service providers to do those things for us under the Privacy Policy and their applicable obligations.

The Customer must have the rights and authority needed to submit each Page and any client or personal information included in it. The Customer is responsible for notices, permissions, consents, and directions it owes to its clients, employees, customers, and other people whose information appears in a Submitted Page.

Each party receiving non-public information (Recipient) must use it only to perform or receive the service and must protect it using reasonable care. Customer Confidential Information includes non-public page content, Page Evidence, private Reports, client information, workspace information, credentials, and business materials. GrowthBooks Confidential Information includes non-public software, diagnostic methodology, prompts, scoring frameworks, service operation, and documentation.

A Recipient may disclose Confidential Information to its employees, contractors, professional advisers, and service providers who need it for the permitted purpose and are bound by confidentiality obligations. We may access Customer Confidential Information for support, security, abuse prevention, service operation, and incident investigation. AI and other provider processing is described in the Privacy Policy and may be necessary for a requested feature.

Confidential Information does not include information that is public without breach, was already lawfully known, is independently developed without using the information, or is received lawfully from another source without a confidentiality duty. A Recipient may disclose information required by law after giving notice where lawful and reasonably practicable. These obligations do not prevent a party from protecting its rights or complying with a regulator or court.

On request or termination, each party will stop using the other party's Confidential Information and delete or return it where reasonably practicable, subject to active service records, legal obligations, security records, provider retention, backups, and the Privacy Policy. Confidentiality continues for as long as the information remains confidential or the law requires.

GrowthBooks is designed for public HTTP or HTTPS pages that an ordinary visitor can reach without a login, private network, access token, or other access control. A publicly reachable staging or preview page may be submitted only if you are authorised to assess it and it does not require credentials. Password-protected previews, authenticated applications, uploaded HTML, and private customer systems are not supported.

You must not submit a page or URL that you are not authorised to assess, a localhost or private-network address, a cloud metadata endpoint, a URL containing a password, API key, access token, or signed secret, a page exposing private customer records, a malicious URL or file, a page designed to attack or evade the diagnostic browser, or content that infringes another person's rights. You must not use the service to bypass access controls or obtain information that an ordinary visitor cannot access.

These contractual restrictions supplement, and do not replace, our technical public-URL validation, DNS and redirect checks, request limits, network restrictions, credential-like query-parameter removal, and bounded acquisition controls. Do not rely on those controls to protect a secret that has already been placed in a URL or page.

A Review is a first-pass diagnostic based on the evidence available when the page is acquired. The source page may change, retrieval may be incomplete, and different browsers, networks, devices, rendering conditions, and third-party services may produce different evidence. A Report is not a certification and is not a promise that a page, business, or person meets any standard.

As between the parties, the Customer retains rights in Customer materials included in a Report. Subject to payment and the applicable Plan, we grant the Customer a non-exclusive, worldwide, royalty-free licence to use, copy, modify, export, and share the Report for its internal business purposes and with the relevant client whose page was reviewed. An agency or consultant may deliver the Report to that client.

The Customer must not resell access to GrowthBooks, white-label a Report as a GrowthBooks certification, publish a Report in a misleading way, or represent a Review as independent legal, financial, security, accessibility, or regulatory assurance. Public report pages and public shared links are not currently available. If you copy or send an exported Report yourself, you control the recipient's further use. Download Reports you need before cancellation or workspace closure; we do not promise post-termination access or restoration.

Some recommendations and requested rewrite drafts may be automated or AI-assisted. The core diagnostic is based on a versioned rules-based assessment; when enabled, a third-party model provider may receive bounded evidence extracts and recommendation context. An explicit rewrite request may send the source text and related diagnostic context to that provider. The Privacy Policy describes the current provider, retention, and training treatment in more detail.

AI output can be incomplete, inaccurate, unsuitable, or similar to recommendations provided to another Customer. It may reflect a page that has changed or evidence that was unavailable. Reports and rewrite drafts are first-pass working material. You must review and test any recommendation or copy before publishing or relying on it.

GrowthBooks does not guarantee conversion, revenue, ranking, accessibility, security, legal compliance, financial performance, or any other business result. A Review is not a substitute for customer research, analytics, professional advice, security testing, legal review, financial analysis, or editorial judgement.

We and our licensors retain all rights in the service, software, branding, Book product configuration, diagnostic methodology, scoring frameworks, report structure, prompts, workflows, templates, and documentation. Except for the limited rights expressly granted in these Terms, no licence or ownership is transferred to the Customer.

During the applicable Plan or Subscription, we grant the Customer a limited, non-exclusive, non-transferable right for its Authorised Users to access and use the service for the Customer's internal business purposes and the permitted client delivery described above. The Customer must not copy, reverse engineer, decompile, disassemble, extract, scrape, or create a competing service from the service, except to the extent a right cannot lawfully be excluded.

If you provide feedback, suggestions, or ideas about the service, you give us a non-exclusive, worldwide, perpetual, irrevocable, royalty-free licence to use and incorporate that feedback to operate, improve, and develop the service. This licence applies to feedback as feedback only; it does not give us ownership of private Reports, client materials, Submitted Pages, Page Evidence, or Customer Confidential Information.

You must not use the service to:

• break the law, infringe rights, mislead a person, submit unauthorised content, or expose confidential information;
• obtain unauthorised access, bypass scan, payment, access, rate, or security limits, or use another Customer's account or information;
• upload or submit malware, malicious URLs, attack payloads, or material intended to disrupt, probe, evade, or damage the service or its diagnostic browser;
• scrape GrowthBooks, extract system prompts or protected model details, train a competing service, or use automated access outside the interfaces and limits we provide;
• share credentials outside permitted Authorised Users, resell access, or represent a Review or Report as a certification, guarantee, or professional opinion; or
• interfere with the service, its providers, another workspace, or another person's use of the service.

The current public offerings are a limited free first pass, One Book, All Books, and lifetime access. The service, pricing page, checkout, and billing area show the applicable Plan and features. The following summary describes the current configuration and may change prospectively under the Changes section:

• Free access provides a limited first-pass review and does not include paid history, exports, rewrites, or collaborator access.
• One Book is currently shown as up to 25 monitored URLs for the selected Book, weekly scans, 90-day history, PDF and CSV exports, AI rewrite versions, one collaborator seat, and three cross-Book credits each month.
• All Books is currently shown as up to 100 monitored URLs across the Books, a unified dashboard, weekly scans, 90-day history, alerts and exports, AI rewrite versions, one collaborator seat, and ten cross-Book credits each month.
• Monthly cross-Book credits are granted after a paid invoice, expire at the relevant billing period, and do not roll over or become cash. There are no automatic scan or rewrite overages unless checkout or a written order expressly says otherwise. When a limit is reached, the relevant action may be unavailable until the limit, credit balance, or Plan changes.
• Fair-use and security limits may apply to protect the service, including request, review, rewrite, invitation, and rate limits. We will apply them consistently and will not reduce a prepaid Plan's stated core limits during its fixed paid period except where necessary for security, law, or service integrity, with an appropriate remedy where required.

Prices are shown in US dollars unless checkout says otherwise. The amount, billing interval, Plan, and any applicable taxes or charges shown by Stripe at checkout form the price information for the purchase. Applicable taxes may be included in, or added to, the displayed price as required by law.

Monthly and annual Subscriptions renew automatically through Stripe until cancelled. Lifetime access is a one-time payment and has no recurring Subscription. Payment is due when the checkout says it is due. Stripe hosts checkout, payment method entry, invoices, and the billing portal. Do not send card details to GrowthBooks by email or through a support form.

Customers may cancel a recurring Subscription through the Stripe billing portal where available or by contacting billing support. Cancellation normally takes effect at the end of the current paid period as shown by Stripe, unless Stripe confirms an earlier date. Access follows the Subscription and entitlement status that Stripe and GrowthBooks record. Failed payments may move an account into a limited or paused state after applicable retries or grace handling.

Upgrades, downgrades, billing intervals, proration, and payment timing are handled through the available billing flow or confirmed by billing support. We may change future prices or Plan features with reasonable advance notice and will apply a material commercial change prospectively, normally from the next renewal. We will not increase the price during a prepaid fixed term.

A change of mind or unused time in a Subscription does not automatically create a refund, but cancellation does not remove any right that applies under the Australian Consumer Law or another non-excludable law. Contact billing support promptly about a duplicate or erroneous charge, a Review that could not be completed because of a GrowthBooks failure, or a materially defective paid service. We will assess the circumstances and may provide a correction, credit, refund, or other remedy where appropriate.

If we materially discontinue a prepaid core feature or the paid service, we will provide reasonable notice where practicable and an appropriate remedy for the unused affected period, which may include continued access, a reasonable substitute, a credit, or a prorated refund. Any express checkout or order-form commitment continues to apply.

Nothing in these Terms excludes, restricts, or modifies a consumer guarantee, statutory remedy, or other right that cannot lawfully be excluded, restricted, or modified. We will not describe a Plan as non-refundable in a way that misleads you about those rights.

We aim to keep GrowthBooks available and useful, but uninterrupted or error-free service is not guaranteed. Not every URL can be acquired, rendered, or analysed, and diagnostic evidence may be incomplete. Maintenance, security work, provider outages, network conditions, source-page changes, and events outside our reasonable control may affect the service.

We may make ordinary product changes, improve a diagnostic, add or remove signals, change a Book's presentation, or alter a non-core feature as the service develops. For a material change that removes or materially reduces paid core functionality, we will give reasonable notice where practicable and provide the remedy described in the Refunds section. We may act urgently without advance notice where needed for security, unlawful use, abuse, legal requirements, maintenance, or service integrity.

You may stop using the service, cancel a recurring Subscription, or request account or workspace closure by contacting us. Before closing an account, download any Reports you need and arrange client delivery. The Privacy Policy explains how active records, evidence, provider data, logs, and backups are treated after deletion or closure.

We may suspend or restrict a User, workspace, Review, or feature for material breach, non-payment, compromise, unlawful use, abuse, security risk, or a legal requirement. Where the issue can be cured and urgent action is not needed, we will give reasonable notice and an opportunity to cure. We will restore access when the reason for suspension is resolved where reasonably practicable.

We may terminate a paid service or these Terms for a material uncured breach, persistent non-payment, serious abuse, or a legal or security requirement. If we terminate or suspend for our breach or discontinue prepaid core functionality, we will consider the applicable credit or refund remedy. If the Customer terminates for convenience, unused prepaid time is handled under the Refunds section. On termination, paid access and provider-created links or sessions may end, Reports may no longer be available, and we do not promise restoration, export, deletion, or revocation capabilities beyond those described in the Privacy Policy and current product.

Clauses about Customer materials, confidentiality, intellectual property, permitted Report use, payment obligations, warranties, liability, indemnity, disputes, and any provision intended by its nature to continue survive termination.

GrowthBooks uses third parties for parts of the service: Clerk for authentication and organisation membership; Vercel for hosting and delivery; Neon for the application database; Firecrawl, when enabled, for rendered retrieval or screenshots; OpenAI, when enabled, for recommendation enhancement and requested rewrite drafts; Stripe for checkout, billing, and payment processing; Resend for transactional email; PostHog, when configured, for product analytics; and Sentry, when configured, for error and performance monitoring.

Those providers may have their own terms, privacy notices, service limits, and outages. This does not remove our responsibility for the integrations and express commitments we control, or for liabilities that cannot legally be excluded. The Privacy Policy explains the current provider processing and overseas-processing position. A provider's hosted checkout or sign-in terms apply to that provider's hosted surface as well as these Terms where relevant.

To the extent permitted by law, we provide the service without warranties other than those expressly stated in these Terms, a checkout, or a signed order. We do not warrant uninterrupted availability, that every URL or signal will be acquired, that a Review will be complete or universally accurate, or that use of a Report will produce a specific commercial result.

You are responsible for deciding whether a Submitted Page is suitable, checking Page Evidence, reviewing AI-assisted output, testing recommendations, protecting confidential information, and obtaining professional advice where needed. Nothing in this section limits a non-excludable Australian Consumer Law guarantee or an express commitment we have made about a Plan or feature.

To the extent permitted by law, our aggregate liability for claims arising out of or relating to a particular Customer's use of the affected service is limited to the fees that Customer paid or was required to pay to GrowthBooks for that service in the 12 months before the event giving rise to the claim. For a free service, the cap is the greater of AUD 100 or the amount permitted by law. Claims arising from substantially the same facts are aggregated and do not create a separate cap.

To the extent permitted by law, neither party is liable for indirect, special, incidental, exemplary, or consequential loss, or loss of profit, revenue, goodwill, anticipated savings, or business opportunity. This does not limit a party's obligation to pay amounts due, a Customer's responsibility for its own materials or prohibited use, or liability for loss that the law does not permit a party to exclude or limit.

Nothing in these Terms limits liability for fraud, wilful misconduct, or death or personal injury caused by negligence, or excludes, restricts, or modifies Australian Consumer Law rights, guarantees, or remedies that cannot lawfully be excluded. The cap and exclusions do not limit a party's liability for its confidentiality obligations, privacy obligations, or infringement of the other party's intellectual property to the extent a court or applicable law does not permit that limitation.

The Customer will indemnify GrowthBooks against a third-party claim to the extent reasonably caused by the Customer's submission of a page without authority, unlawful Customer content, infringement of a third party's rights by Customer materials, prohibited or malicious use, wilful misconduct, or material breach of these Terms. The indemnity does not apply to loss caused by GrowthBooks' breach, negligence, unlawful conduct, or misconduct.

The party seeking indemnity must promptly notify the other party, provide reasonable cooperation at the indemnifying party's cost, and allow the indemnifying party to control the defence and settlement. No settlement may admit fault, impose a non-monetary obligation, or restrict the protected party without that party's prior written consent, not to be unreasonably withheld.

We may make minor or administrative changes by publishing an updated version on this page. We will give reasonable advance notice of a material change where practicable, including a change that is materially adverse to a paid Customer. Urgent legal, security, or service-integrity changes may take effect sooner where necessary.

Commercial changes apply prospectively and will not change a prepaid fixed term. Where a material change is materially adverse and the Customer does not agree, the Customer may cancel the affected Subscription before the change takes effect, subject to any applicable remedy under these Terms or law. We may ask for fresh acceptance before a new review, checkout, or other feature after a material change.

A later version will not, by itself, authorise retrospective model training, public examples, marketing use, or another new secondary use of previously submitted Customer materials or Page Evidence.

Before starting a court proceeding about these Terms, a party should send a written dispute notice to the other party at info@b2bgrowthbooks.com or the notice address in an applicable order. The parties will try in good faith to understand the issue and negotiate a resolution for a reasonable period, normally 30 days, unless urgent relief or a statutory deadline requires earlier action.

Nothing in these Terms requires arbitration, prevents a party from seeking urgent or interlocutory relief, or limits access to a regulator, tribunal, court, or statutory remedy. No exclusive venue is created and no applicable statutory forum or remedy is waived.

Notices may be sent by email, through the account, or to the address shown in an applicable order. A notice is effective when sent unless the sender receives an automated failure notice. We may use subcontractors and service providers to deliver the service, but remain responsible for our contractual commitments. Neither party may assign these Terms without the other's consent, except that we may assign them as part of a genuine sale, reorganisation, or transfer of the service if the successor assumes the applicable obligations; the Customer may assign them with the service or business to which they relate if the assignee accepts these Terms.

A party is not in breach for delay caused by an event beyond its reasonable control if it takes reasonable steps to reduce the effect and resumes performance when practicable. A waiver must be express and does not waive a later breach. If a provision is invalid or unenforceable, it will be read down to the minimum extent necessary or severed, and the rest continues. These Terms, the applicable checkout, and any applicable order are the agreement about the service and replace earlier statements about the same subject.

The parties are independent contractors. Nothing creates a partnership, employment, agency, fiduciary, or franchise relationship. Electronic acceptance, records, notices, and signatures are valid to the extent permitted by law. Headings are for convenience; singular includes plural; and including means including without limitation.

For questions, billing issues, or a notice about these Terms, contact info@b2bgrowthbooks.com. We encourage you to contact us before escalating a dispute so we can understand and address it.