Playbook4 min read
Make a landing page easier to understand and act on
Use GrowthBooks to focus a conversion-page review on audience, outcome, proof, and the next action.
GrowthBooksLanding pagesConversion
Review a landing pagePractical steps
A clear way through
- 01
Name the visitor and outcome
Make the intended audience and promised result visible before a visitor has to interpret the page.
- 02
Put proof beside the promise
Use credible evidence near the claim it supports rather than burying it later in the journey.
- 03
Give the next action a clear job
Make the primary action understandable, specific, and proportionate to the buyer's confidence.
Review the page as a sequence
A visitor should be able to understand what this is, why it matters, why to trust it, and what to do next without assembling the story themselves.
Change one meaningful thing
Use the brief to focus a single copy, proof, or action change. Pair it with your own analytics and customer insight before judging impact.
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